SUBSTACK AUDIT
Even if 10,000 other people are writing about the exact same topic.
You started your Substack because you wanted depth. You wanted to escape the soul-crushing social media algorithms, own your audience, and finally write on your own terms.
But right now, you are too close to your own work. One week you’re sharing a deeply personal essay.
The next, you’re panic-promoting an offer, hoping someone will upgrade to paid.
Then you disappear for two weeks because you’re stuck in a blank-screen spiral, fumbling in the dark.
The problem is almost never your writing. It’s the gap between what you know your work is worth and what a visitor actually experiences.
It’s time to stop guessing if your readers aren't upgrading because they don't want to, or simply because your offer isn't clear. Let’s get an experienced, outside perspective to validate your path.
Hugh Thomas - Food journalist and author of The Wallfish Journal
“When it comes to writing for Substack, Andi has rewired my brain. Some techniques I assumed worked didn't; others I was unknowingly working harder at than I needed to.”
Introducing: The 1:1 Substack Audit
GET A DETAILED WRITTEN STRATEGIC ASSESSMENT DESIGNED SPECIFICALLY AROUND YOUR PUBLICATION.
The Substack Audit is a high-impact, deep-dive review of your entire ecosystem. I go through everything—your archives, your positioning, your conversion path, and your brand presence.
You don’t need another live session added to your calendar. You need a clear, comprehensive roadmap you can actually execute.
The Format: A detailed, custom strategic roadmap delivered straight to your inbox as a PDF within 7 business days.
The Support: One full week of 1:1 email support after delivery. You can ask questions, bounce ideas, and implement the changes with me in your corner.
What I’m looking at when I go deep into your publication:
Your Positioning: If a stranger lands on your Substack right now, do they understand in 10 seconds who this is for and why they should care? I’ll find the blind spots in your bio and About page.
The Gap Between Interest and Action: People are visiting, some are reading, but they’re not subscribing or converting to paid. I find the exact points of friction.
Where the Money Is (and where you’re leaving it): Whether you do paid tiers, downloadable resources, or services, I’ll tell you exactly what to prioritize based on your specific goals.
Karen Gordon - Couples Therapist, Writer
“Andi’s audit was worth every cent. She gave me a clear, comprehensive assessment of my Substack—pointing out things I couldn’t see because I was too close to my own work. This is exactly the kind of feedback I needed but could never have given myself.”
Kate Watson-Smyth - Mad About The House
“I found myself nodding in agreement right from the first line of the report. Everything Andi suggested made complete sense and I immediately implemented several of her ideas and am working on others with a more long term view.”
Pull up a chair if...
You are the Overwhelmed Writer: Your writing is brilliant, but your stomach knots up the moment you have to think about "positioning" or "marketing."
You are the Isolated Creator: You feel like you're fumbling in the dark, unsure how to connect your free content to your paid tiers or business goals.
You are past the "how Substack works" phase and ready for the "why isn't this working the way it should" phase.
Apply: Fill out the quick intake form about your goals and where you feel stuck. (I only take on audits where I know I can genuinely help).
Claim your perk: If you are an active Annual paid subscriber, simply type the code PERK at the very end of the form.
Secure your spot: Once I review your application and verify your subscription, I will email you your custom payment link.
Delivery & Implementation: Within 7 business days, your PDF audit lands in your inbox, followed by a full week of 1:1 email support to help you execute it.
How it works
Investment: $290
Are you an Annual subscriber to my Substack? You get an exclusive $50 discount on this service.
What People Are Saying
-
“It helped me release months of pressure to force something that wasn’t truly aligned, and instead, reconnect with what genuinely lights me up. “
- Kristen Warms, Slow Fox Life -
“Andi's insights were game changing for me, not just in creating the plan, but for helping me fundamentally reframe how to think about and invest in the channel. 11/10 recommend.”
- Anar Joshi, LOTA
-
“Andi provided the single most succinct, clear, and actionable document I've ever read in my professional career. I now have a clear step-by-step approach for rebranding my Substack.”
- Joe Masilotti, Hotwire Native
-
“Andi held up a mirror for me, a very honest one, and it forced me to meet the exact truth I'd been hiding from, which was that I was hiding from myself. “
- Michelle Breana, A Healing Dose
-
“Andi helped me clarify my positioning from something quite broad to something much more niche. Her insights went deep; she thought through every element of my Substack.”
- Anna Drabik, Project Love -
“I would 100% recommend this audit to anyone who is looking for direct feedback on the ways they're using (or failing to use...!) the existing structure & functions of Substack to their benefit.”
- Jubilee Lopez, Dress Code
This is for creators who are past the "figuring out how Substack works" phase and into the "why isn't this working the way it should" phase. If that's you, apply below.