I just wanted to add something to spice up my boring agency workdays... As a social media manager, I had been writing content for others for years, but I really wanted to share my own thoughts for a change. It felt really scary, so I launched my blog without showing my face or using my real name. I kept postponing, hesitating to make my content truly authentic, even though I was already ready for it... But once I did, my audience started growing, and a whole new career path began to unfold for me.

It all started with a secret blog…

That was over a decade ago.

Hey, I’m Andi

I'm a Content Strategist based in Budapest, working with coaches, experts and solopreneurs globally.

I help people build newsletters that earn trust – not just clicks.

I've been in this industry for 15 years.

TV, magazines, agencies, freelance work – I spent years building other people's brands before I ever built my own.

And when I finally did, everyone had opinions about what I should do next.

"Why don't you start an agency? You have all the skills for it."

I heard this more times than I can count. Scale up. Hire people. Build something "real."

But I didn't want that.

I didn't want to manage employees. I didn't want to spend my energy making sure other people did their jobs instead of doing work I actually loved.

I wanted to manage my own life. Not other people's.

I believe that the stories we share through our content connect us and move us forward.

I spent 15 years building my career in Hungary — working in TV, magazines, agencies and building my one-person business — before I took the leap and started growing my business globally, in English. I’ve been an entrepreneur for the past decade, and while the path hasn’t always been easy, it’s been worth it. Especially when you stay connected to why you started in the first place.

A few more things about me:

I believe in...

finding your own weird and wonderful groove instead of trying to sound like everyone else. letting curiosity lead the way. slow growth beats fast burnout every time. using your full range of skills and interests.
showing up, imperfect and human.

I don’t believe in…

trying to squeeze yourself into boxes that don’t fit. people can’t change. the idea that it’s ever “too late” to start over or rewrite your story.

A quote that defines me:

"There is no greater agony than bearing an untold story inside you."
Maya Angelou

When I’m not working

you’ll find me reading, going for walks, listening to podcasts, journaling, enjoying coffee with a friend, or spending time with my family.