Living in Hungary, working in a small market, I kept hitting the same ceiling. When my biggest client left and the burnout hit, I couldn't ignore it anymore. But underneath the exhaustion was something I'd been too afraid to name: I'd always dreamed of building something global, working with clients across the world, doing this all in English. At 38, I told myself: now or never. I had until my fortieth birthday to prove it was possible.
I spent years as a freelancer and consultant, taking care of everyone else's business while mine stayed small.
So I pushed. Hard. For two years I wrote in English, posted everywhere, tried to convince people I was good enough to work with. Nothing moved because I was still doing the wrong thing. Then something shifted. I stopped trying to convince and started trying to be — let my actual voice, my actual thinking, my actual way of seeing things into my work instead of performing what I thought a "professional" should sound like.
A few weeks after my 40th birthday, everything clicked. I doubled my income. Global clients. The dream I'd been afraid to claim finally became real. And now I help other creators do what I did — stop shrinking themselves into someone else's version of success and start building something that's unmistakably, fearlessly theirs.
I believe that the stories we share through our content connect us and move us forward.
A few more things about me:
A few years ago, I discovered Substack – and everything clicked. After years of creating content on platforms that rewarded volume over value, this is a place where slow, thoughtful work actually wins. I built my newsletter from scratch – in my second language, English. My Substack became the engine of my business: it's where my clients find me, where they get to know me, and where they decide to work with me. By 40, I finally built a business that motivates me every single day, and a life I actually love.
I believe in...
finding your own weird and wonderful groove instead of trying to sound like everyone else. letting curiosity lead the way. slow growth beats fast burnout every time. using your full range of skills and interests. showing up, imperfect and human.
I don’t believe in…
trying to squeeze yourself into boxes that don’t fit. people can’t change. the idea that it’s ever “too late” to start over or rewrite your story.
A quote that defines me:
"There is no greater agony than bearing an untold story inside you."
Maya Angelou
When I’m not working
you’ll find me reading, going for walks, listening to podcasts, journaling, enjoying coffee with a friend, or spending time with my family.