“What would happen if I could show up as my true self, and instead of following others’ strategies, I could find my own way to success?”

That’s the question I asked myself four years ago. At the time, I was running a locally well-known blog, working with clients as a freelance social media manager, and slowly becoming a recognized voice in my niche.

My personal brand was growing, but in a direction that felt unaligned and increasingly disconnected from who I really was. I was regularly featured on TV and in magazines. Sponsors landed in my inbox. People started recognizing me on the street.

And yet, I felt more and more disconnected from the version of me my Instagram was projecting. It was like watching someone else trying to please everyone, while I barely had space to speak about what truly mattered to me.

So I paused. I listened. I started over—this time, on my own terms.

I started my consulting business with one mission: to help sensitive but purposeful women—just like me—build an online presence they’re proud of, one that supports the life they actually want to live.

In the past 4 years, I’ve helped over 200 incredible women build online brands that actually feel like them, not some copy-paste internet persona. If you’re done forcing strategies that feel like wearing jeans two sizes too small… maybe you’re number 201.

Let’s build your presence your way—aligned, soulful, and a little bit badass.