It all started with a secret blog…
I just wanted to add something to spice up my boring agency workdays... As a social media manager, I had been writing content for others for years, but I really wanted to share my own thoughts for a change. It felt really scary, so I launched my blog without showing my face or using my real name. I kept postponing, hesitating to make my content truly authentic, even though I was already ready for it... But once I did, my audience started growing, and a whole new career path began to unfold for me.
That was over a decade ago.
Hey, I’m Andi
I'm a Content Strategist based in Budapest, working with women entrepreneurs globally.
I help you attract clients through content – without ads, without hustle, without doing things because you think you "should."
I built two businesses this way. All my clients came through content – not ads, not networking events, not cold outreach. Just showing up consistently, building trust, and letting my content do the heavy lifting.
Now I help other women do the same.
I've been creating content for 20 years – in more forms than I can count.
I started as a TV reporter, telling stories about people and places. Then I became an editor, a magazine founder, an online journalist, a social media strategist. I've written for audiences of thousands and built brands from scratch.
Through all of it, one thing stayed the same: I was always fascinated by how content builds connection. How the right words, shared consistently, turn strangers into readers – and readers into clients.
Now I use everything I've learned to help women entrepreneurs do the same. Not by following trends or copying what works for others. But by finding their own voice, their own rhythm, their own way.
I believe that the stories we share through our content connect us and move us forward.
A few more things about me:
A few years ago, I discovered Substack – and everything clicked. After years of creating content on platforms that rewarded volume over value, this is a place where slow, thoughtful work actually wins. I built my newsletter from scratch – in my second language, English. My Substack became the engine of my business: it's where my clients find me, where they get to know me, and where they decide to work with me. By 40, I finally built a business that motivates me every single day, and a life I actually love.
I believe in...
finding your own weird and wonderful groove instead of trying to sound like everyone else. letting curiosity lead the way. slow growth beats fast burnout every time. using your full range of skills and interests. showing up, imperfect and human.
I don’t believe in…
trying to squeeze yourself into boxes that don’t fit. people can’t change. the idea that it’s ever “too late” to start over or rewrite your story.
A quote that defines me:
"There is no greater agony than bearing an untold story inside you."
Maya Angelou
When I’m not working
you’ll find me reading, going for walks, listening to podcasts, journaling, enjoying coffee with a friend, or spending time with my family.