For women rewriting their story — and building a brand around it
I help creators and modern midlife entrepreneurs grow aligned, self-expressive businesses through story-driven content.
You’re not new to the game — you’re just done playing by other people’s rules.
Maybe you’ve pivoted. Maybe you’re craving something deeper.
You’ve got experience, ideas, and a story that matters — but turning all that into clear content, a compelling brand, and consistent income?
That’s the hard part.
I’m Andi, a clarity-first content strategist, writer, and second-act creator myself.
I help women in transition turn personal insight into content that builds trust, connection, and a business that feels like home.
This is modern midlife entrepreneurship:
More alignment. Less proving.
Structure with softness. Strategy with story.
The most sustainable way to grow isn’t someone else’s blueprint. It’s building unapologetically from your own story and strengths.
When you create from who you are, not what’s trending, you build something that lasts, because it’s rooted in truth, and ready to resonate anywhere.
Hey, I’m Andi!
I'm not here to help you grow on social media just for the sake of numbers.
I'm here to help you build a presence that feels aligned, intentional, and truly yours.
I'm Andi — a social media strategist, creative mentor, and personal brand builder with 15+ years of experience in content, storytelling, and online visibility.
I’ve worked in media, launched my own business, and reinvented my path more than once.
Now I work with women entrepreneurs who want to build one-person brands with clarity, courage, and a content ecosystem that reflects who they really are.
Whether it’s Substack, Instagram, or newsletters — I help you simplify your message, create content that connects, and make your presence work for your business (not the algorithm).
And no, you don’t need a niche.
You need a voice. And a strategy that fits.
Where are you right now?
→You just need a clear next step.
Your mind is full of ideas, but you don’t know what to prioritize. A single strategy session might be all you need to shift gears and move forward.
→ You don’t need another content idea.
You need someone to help you execute.
You’ve got the vision — now you just need a partner who can turn it into content that connects, converts, and actually gets published.
→ You want help now, and want to do it on your own.
I’m working on digital products designed for self-led creators who want to grow with more ease and intention.
Coming soon.
THE STORYBANK BUILDER
☞ A free Notion guide to help you turn real moments into magnetic content, without sounding like everyone else ☜
A Newsletter You'll Love
on Substack
Ditch The Templates is a newsletter for women who’ve outgrown formulas and want to create content that feels true and gets results. I write for those who want more freedom, visibility, and income by building a brand and business from the inside out.