Substack Audit

See your Substack the way your readers do

A 10–15 page honest assessment of your Substack — what's working, what's not, and what your readers actually see when they land on your page.

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You've been at this for a while.

You're publishing. You're showing up. You're doing the work.

But something's not clicking.

Maybe growth has stalled. Maybe people land on your page and don't subscribe. Maybe you're getting likes but not the right readers.

You have a feeling something's off. You just can't see what.

That's the problem with being inside your own work.

You know what you mean to say. You know what your Substack is supposed to communicate.

But what does it actually say to someone who's never heard of you?

WHAT YOU’LL GET

A 10–15 page written analysis covering:

Your profile & bio What it says about you, and what it doesn't.

Your homepage & structure How it reads, how it flows, where people get stuck or drop off.

Your branding & visuals Whether they support your message or work against it.

Your messaging The gap between what you think you're saying and what's actually coming through.

Your subscriber flow What happens when someone lands on your page — and why they might not hit subscribe.

What's working Because some things are. You just can't see them from inside.

What's not The friction, the confusion, the missed opportunities.

Bonus: Post-audit email support for follow-up questions.

Your difference isn’t what you do.
It’s how clearly people can see it.

Karen Gordon - Couples Therapist, Writer

“Andi’s audit was worth every cent. She gave me a clear, comprehensive assessment of my Substack—pointing out things I couldn’t see because I was too close to my own work. This is exactly the kind of feedback I needed but could never have given myself.”

Kate Watson-Smyth - Writer on interior design

“I found myself nodding in agreement right from the first line of the report. Everything Andi suggested made complete sense and I immediately implemented several of her ideas and am working on others with a more long term view.”

This is for you if

You’re building a business through Substack, not just posting for fun

You’ve been at this long enough to know you’re good at what you do
Something isn’t clicking the way it should, and you can’t quite see why
You want honest, strategic feedback in writing
You don’t need a live call — you need clarity and direction

You don’t need motivation.
You don’t need hype.

You need a clear view of your work — from the outside.

Kristen Warms - Writer, Herbalist, Consultant

“One reflection in particular was a complete unlock for me. It helped me release months of pressure to force something that wasn’t truly aligned, and instead, reconnect with what genuinely lights me up. That clarity brought such relief and a renewed sense of direction.”

Anar Joshi - Founder of LOTA

“Andi's insights were game changing for me, not just in creating the plan, but for helping me fundamentally reframe how to think about and invest in the channel. Her comments were thoughtful, thorough, and sharp - and came at the time when I needed the support the most. 11/10 recommend.”

How It Works

Step 1: Apply
Fill out the short application. I’ll ask about your Substack, your goals, and what feels unclear.

Step 2: Confirmation
Within 48 hours, you’ll receive an invoice. Once payment is complete, your spot is confirmed.

Step 3: Audit delivery
I’ll complete your audit and deliver the written analysis (PDF) within 7 business days.

Bonus: Post-audit email support for follow-up questions.

Investment: $295

I want this

EUR payment also available – just mention it in your application.

Joe Masilotti - Owner, Founder of a consulting and development business

“Andi provided the single most succinct, clear, and actionable document I've ever read in my professional career. I now have a clear step-by-step approach for rebranding my Substack to expand my potential audience. I finally have clarity on how to expand my brand without watering it down. I'd tried for months to figure out how this could work with no luck!”

Anna Drabik - Co-Founder: Masters in Relationship, Writer: Substack Project Love

“Andi helped me clarify my positioning from something quite broad to something much more niche. Her insights went deep; she thought through every element of my Substack, from the way my bio shows up, to headline language, and my notes. It gave me the guidance to implement strategic, thoughtful advice that I'm returning back to as my Substack grows.”

Michelle Breana - Sacred Mirror, Spiritual Architect + Creator of A Healing Dose

“The audit helped to affirm a feeling I had, but didn't quite know how to put into words. Andi held up a mirror for me, a very honest one, and it forced me to meet the exact truth I'd been hiding from, which was that I was hiding from myself. The questions she proposed allowed me to go deeper into the soul of my brand, so I can ensure that this work reaches those who could benefit from it most.”