1:1 POCKET MENTORING
1:1 POCKET MENTORING
Strategic Support for Women Building Thought Leadership
on Substack
I posted on Substack for a full year before I figured out what was actually wrong.
It wasn't my writing. It wasn't my expertise. It wasn't that I needed to post more consistently or find my "authentic voice."
The problem was simpler (and harder): I didn't know who I was in this space.
I kept shifting direction based on what I felt like writing that week. I loved the process, so I didn't quit. But from a business perspective? Nothing was moving forward.
And then it clicked.
The writers I actually paid to read—the ones whose work I valued—they weren't writing about themselves. They were writing about ME. They were helping ME. Every post had a clear focus: their audience.
That shift changed everything.
If you're a consultant, coach, or expert who's been circling Substack for months (or already posting but not seeing traction), I know exactly where you're stuck.
Not because I have all the answers. Because I've been exactly where you are.
The overthinking. The "is this even good?" spirals.
The constant pivoting because nothing feels quite right.
You have the expertise. You know, thought leadership matters. What you're missing is clarity on your positioning and a strategic partner who keeps you moving forward.
What Pocket Mentoring Actually Is
For years, I ran Instagram mentoring with bi-weekly calls. I watched clients light up during our sessions—finally, someone to talk strategy with! Finally, clarity!
And then I watched them get stuck between calls.
They'd wait for our next session to ask questions. They'd postpone decisions. They'd say "I'll just ask you about this next week" and then... nothing would happen.
The momentum would die.
That's when I realized: Women building thought leadership don't need more scheduled calls. They need ongoing strategic support that fits into the chaos of real life.
Especially the mothers among us. (The kid gets sick. The toddler won't nap. The afternoon meeting runs late and suddenly it's 6pm and you haven't written a word.)
I'm a mom too. I get it.
Here’s how it works
We start with strategy—the foundation you actually need:
→ Your positioning: Who you are TO whom (not just "I help women...")
→ Your content strategy: What you write and why it matters to your audience
→ Your business goals: How Substack connects to your actual business
Plus, you get your own personalized Notion Hub where I organize:
→ Your positioning framework and key messaging
→ Content ideas tailored to your audience
→ Strategy notes from our conversations
→ Resources specific to your goals
Everything in one place. No more scattered notes or lost insights.
Then you have me in your pocket:
You can reach out anytime via chat or voice notes (Voxer) when you're stuck:
"Does this positioning make sense?"
"I drafted this post—does it land?"
"Should I launch paid subscriptions now or wait?"
I respond within 24 hours with specific guidance. Not fluff. Not "trust your intuition." Clear direction that helps you take the next step.
No scheduled calls. No time zone gymnastics. Just ongoing support when you actually need it.
This is for you if:
✓ You're a consultant, coach, expert, or founder with real experience to share
✓ You know Substack matters, but keep getting stuck in your head about it
✓ You're an overthinker who needs external perspective to move forward
✓ You want strategic clarity, not just cheerleading
✓ You're building something sustainable (not chasing viral moments)
This is NOT for you if:
✗ You're brand new to business and need foundational coaching
✗ You want someone to write your content for you
✗ You're looking for quick growth hacks
✗ You need hand-holding with basic Substack tech
Why This Works
I've spent 20 years in media and content strategy. I've built my Substack to 3000+ readers and 60+ paying subscribers. I've worked with 200+ women on their content and positioning.
More importantly: I've been in the messy middle of building this.
The year of posting without traction. The constant second-guessing. The "am I even doing this right?" moments at 11pm.
I figured it out, and not because I'm special, but because I finally understood: It's not about writing beautifully. It's about knowing who you're writing FOR and what you're building toward.
That clarity? That's what I help you find.
Let's Be Honest
This isn't about going viral or building a six-figure Substack in 90 days.
It's about building real thought leadership. The kind that positions you as the go-to expert in your space. The kind that attracts the right clients and opportunities. The kind that grows sustainably because it's built on substance, not hype.
Some weeks you'll publish twice. Some weeks, once. Some weeks you'll focus on strategy instead of content.
We work with your reality—your energy, your business, your life.
Because what's the point of building authority if you're constantly behind, overwhelmed, and second-guessing everything you post?
Fill out the short application. Tell me where you are and where you want to go. I'll respond within 24 hours.
Investment: €349/4 weeks