Pocket Mentoring
4 weeks Strategic Intensive for Substack Creators (1:1 Voxer support)
You've been publishing and showing up, but somewhere between the ideas in your head and the publication you're actually building, things got blurry.
You're stuck because you're making a hundred small decisions a week — what to write, what to charge, what to say on your About page, whether your Notes strategy is working, whether your paid tier makes sense — and you're making all of them alone.
Pocket Mentoring is what happens when you stop doing that.
For 4 weeks, I'm in your pocket. You think out loud, I think with you. We figure it out together, and by the end, your Substack doesn't just feel different. It is different.
WHAT ACTUALLY HAPPENS IN 4 WEEKS
This isn't "let's talk about your feelings." This is working mentoring. Things move.
Here's what past clients have walked away with:
Clarity on what they're building. What to write about, what to leave behind, where the whole thing is heading.
A Substack that looks and reads like they mean it. We work with the new Substack editor to build out pages, structure, and flow, so the publication feels like a real destination, not a pile of posts.
An About page that actually works. Most About pages bury the lede or say nothing. We rewrite it until a stranger can land on it and get it in 10 seconds.
A content strategy that holds. Not "post 5 Notes a day." A real plan: what to publish, how often, what goes free vs. paid, and how it all connects.
Messaging that sounds like YOU. We find the core messages — the things only you can say — and make sure they're running through everything.
A monetization path. A specific strategy based on their specific situation: paid tier, products, services, or a combination.
Posts that are tighter and sharper. I edit and give feedback on posts before they go live. The writing gets better because someone's actually reading it with strategy in mind.
Every client is different, so the mix shifts. But the common thread: you come in scattered, you leave with a plan and the momentum to execute it.
HOW IT WORKS
The format: Voxer, Monday to Friday, for 4 weeks.
Voxer is a free app — voice notes and text. No calls. No video. No scheduling.
You send a message when the thought is alive. When you're mid-draft. Mid-decision. Mid-overthink. I respond within the day. We go back and forth like a running conversation, not a scheduled appointment.
Why this works better than calls:
You know that moment on a walk when you suddenly know exactly what the problem is? Or at 9pm when you realize your About page is wrong but you can't articulate why? That's when you send a Voxer. Not two weeks later on a call when the moment has passed.
“I’ve absolutely loved working with Andi. Her warm, personable approach is both inspiring and motivating. She has a brilliant way of making everything feel clear and achievable; her mentoring is thoughtful, easy to follow, and always delivered with such positivity.”
— Sally Morrall, MORstyle
$590 for 4 weeks.
That's 4 weeks of direct access to a Substack strategist who's done this 100+ times. Async, flexible, and built around your actual life.
EUR payment also available, just mention it in your application.
What's included:
→ 4 weeks of Voxer access (voice + text, Monday–Friday)
→ Direct feedback on your writing, ideas, offers, and pages
→ Post editing and feedback before you publish
→ Help with the Substack editor: building pages, structure, layout
→ A written strategic recap at the end: the decisions, the direction, the plan
THE INVESTMENT
HI! I’M ANDI
I've audited 50+ Substacks, worked with 100+ creators, and built a Bestselling publication of my own. Before that, 20 years in media, social strategy, and creative consulting.
I know what works on Substack because I study it obsessively. But more than that, I know how to help you see your own work clearly when you're too deep inside it to tell what's landing.
Four weeks from now, you could still be circling the same questions.
Or you could have answers, and a Substack that shows it.