SUBSTACK AUDIT
Your Substack is doing more than you think. It's also doing less than it could.
You don't need another growth hack. You definitely don't need a 47-step content strategy you found in someone's free PDF.
What you need is someone who will look at your Substack with experienced eyes and tell you the truth: what's working, what's not, and what to do next.
I've audited 50+ Substacks, and here's what I keep finding: the content is usually (very) good. The problem is almost never the writing.
It's the positioning. It's the About page that buries the lede. It's the welcome email that says nothing. It's the gap between what you know your work is worth and what a first-time visitor actually experiences when they land on your page.
You can't see it because you're inside it. I can, because I'm not.
Hugh Thomas - Food journalist and author of The Wallfish Journal
“When it comes to writing for Substack, Andi has rewired my brain. Some techniques I assumed worked didn't; others I was unknowingly working harder at than I needed to.”
WHAT YOU GEt
A written strategic assessment built specifically around your publication, by someone who does this every week and has the pattern recognition to know what's actually moving the needle.
Three things I'm looking at:
1. Your positioning — and whether anyone can tell what you do.
Your About page. Your bio. Your first impression. The question I'm answering: if a stranger lands on your Substack right now, do they understand in 10 seconds who this is for and why they should care? Most don't. I'll show you why and how to fix it.
2. The gap between interest and action.
People are visiting, some are reading, but they're not subscribing, or they're not converting to paid. I find the friction, and I tell you exactly what to change.
3. Where the money is, and where you're leaving it.
Whether you're doing paid subscriptions, products, or services, I'll look at what's working, what's missing, and what to prioritize first. Not theory. Specific recommendations based on your specific situation.
Format: A detailed written roadmap delivered as a PDF.
Timeline: Delivered within 7 business days.
Follow-up: One week of email support so you can ask questions and actually implement.
Karen Gordon - Couples Therapist, Writer
“Andi’s audit was worth every cent. She gave me a clear, comprehensive assessment of my Substack—pointing out things I couldn’t see because I was too close to my own work. This is exactly the kind of feedback I needed but could never have given myself.”
Kate Watson-Smyth - Mad About The House
“I found myself nodding in agreement right from the first line of the report. Everything Andi suggested made complete sense and I immediately implemented several of her ideas and am working on others with a more long term view.”
How it works
1. You apply. Quick form about your goals and where you feel stuck. I only take on audits where I know I can actually help.
2. I go deep. I go through everything: your archives, your flow, your positioning, your conversion path, your brand presence. The whole ecosystem.
3. You get the audit. Within 7 business days, a detailed written analysis lands in your inbox. What to fix first. What to stop doing. And what's already working better than you think.
4. You're not alone after. One week of email support to make sure you can actually act on what I've laid out.
Investment: $290
What People Are Saying
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It helped me release months of pressure to force something that wasn’t truly aligned, and instead, reconnect with what genuinely lights me up.
Kristen Warms, Slow Fox Life
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Andi's insights were game changing for me, not just in creating the plan, but for helping me fundamentally reframe how to think about and invest in the channel. 11/10 recommend.
Anar Joshi, LOTA
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Andi provided the single most succinct, clear, and actionable document I've ever read in my professional career. I now have a clear step-by-step approach for rebranding my Substack.
Joe Masilotti, Hotwire Native
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Andi held up a mirror for me, a very honest one, and it forced me to meet the exact truth I'd been hiding from, which was that I was hiding from myself.
Michelle Breana, A Healing Dose
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Andi helped me clarify my positioning from something quite broad to something much more niche. Her insights went deep; she thought through every element of my Substack.
Anna Drabik, Project Love
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I would 100% recommend this audit to anyone who is looking for direct feedback on the ways they're using (or failing to use...!) the existing structure & functions of Substack to their benefit.
Jubilee Lopez, Dress Code
This is for creators who are past the "figuring out how Substack works" phase and into the "why isn't this working the way it should" phase. If that's you, apply below.