Substack Strategy Audit
Most Substack audits tell you what's missing: Do you have a welcome email? Is your about page optimized? What's your posting frequency?
That's useful.
But this audit is different. It decodes what your Substack actually communicates about you - your positioning, your authority, your clarity. It shows you where your energy is leaking, where you're holding back, and where you're leaving money on the table because you can't see what's obvious to everyone else.
I've been working in social media and content creation for 15 years, with hundreds of clients. There's a specific moment I've seen over and over: when someone finally sees why their content isn't working the way they want—even though they've poured so much energy into it. And they say:
“That’s it! I’m just too close to my own work to see it.”
That clarity changes everything. Suddenly, you know exactly where to focus your energy and what's worth investing in.
WHAT YOU’LL GET
A 10-15 page strategic analysis (in 7 business days) that decodes what your Substack actually communicates - and what it should communicate.
✓ What you're actually saying – vs. what you think you're saying. (These are rarely the same.)
✓ Where you're hiding – underselling your expertise, overcomplicating your message, or playing smaller than you are.
✓ The vibe check – what feeling readers get when they land on your page. Does it match who you actually are?
✓ Money you're leaving on the table – opportunities you can't see because you're too close to it.
✓ The stuff no one tells you – the patterns I spot after 50+ audits that you'd never catch yourself.
✓ What to do next – specific, prioritized steps. Not a generic checklist.
Bonus: Post-audit email support for follow-up questions
Your difference isn’t what you do — it’s how you communicate it
Karen Gordon - Couples Therapist, Writer
“Andi’s audit was worth every cent. She gave me a clear, comprehensive assessment of my Substack—pointing out things I couldn’t see because I was too close to my own work. This is exactly the kind of feedback I needed but could never have given myself.”
Kate Watson-Smyth - Writer on interior design
“I found myself nodding in agreement right from the first line of the report. Everything Andi suggested made complete sense and I immediately implemented several of her ideas and am working on others with a more long term view.”
This is for you if
This is for you if you're building a business through Substack, not just posting for fun.
You've been at this for a while. You're smart, you're good at what you do. But something's not clicking the way you want it to, and you can't see why because you're too close to it.
You want honest, strategic feedback. In writing. Something you can read, re-read, and come back to.
You don't need a live call to figure this out. You need a mirror and a clear direction forward.
(Prefer to talk it through in real time? A 1:1 Strategy Call might be a better fit.)
Kristen Warms - Writer, Herbalist, Consultant
“One reflection in particular was a complete unlock for me. It helped me release months of pressure to force something that wasn’t truly aligned, and instead, reconnect with what genuinely lights me up. That clarity brought such relief and a renewed sense of direction.”
Anar Joshi - Founder of LOTA
“Andi's insights were game changing for me, not just in creating the plan, but for helping me fundamentally reframe how to think about and invest in the channel. Her comments were thoughtful, thorough, and sharp - and came at the time when I needed the support the most. 11/10 recommend.”
How It Works
Step 1: Fill out the application form below. I'll ask about your Substack, your goals, and what's not working the way you want it to.
Step 2: Within 48 hours, you'll receive an invoice. Once payment is received, your spot is confirmed.
Step 3: I'll dive into your audit and deliver your strategic analysis (PDF) within 7 business days.
Bonus: Post-audit email support for any follow-up questions.
Investment: $350 USD
Next available spots: January 2026
Spots are limited—I only take on a handful of audits each month to ensure personalized attention and quality.
Joe Masilotti - Owner, Founder of a consulting and development business
“Andi provided the single most succinct, clear, and actionable document I've ever read in my professional career. I now have a clear step-by-step approach for rebranding my Substack to expand my potential audience. I finally have clarity on how to expand my brand without watering it down. I'd tried for months to figure out how this could work with no luck!”
Anna Drabik - Co-Founder: Masters in Relationship, Writer: Substack Project Love
“Andi helped me clarify my positioning from something quite broad to something much more niche. Her insights went deep; she thought through every element of my Substack, from the way my bio shows up, to headline language, and my notes. It gave me the guidance to implement strategic, thoughtful advice that I'm returning back to as my Substack grows.”
Michelle Breana - Sacred Mirror, Spiritual Architect + Creator of A Healing Dose
“The audit helped to affirm a feeling I had, but didn't quite know how to put into words. Andi held up a mirror for me, a very honest one, and it forced me to meet the exact truth I'd been hiding from, which was that I was hiding from myself. The questions she proposed allowed me to go deeper into the soul of my brand, so I can ensure that this work reaches those who could benefit from it most.”
Still here?
That probably means something's resonating. Let's talk.