THE SUBSTACK AUDIT

Find out exactly where your Substack stands — and what would make it better

No call. No waiting. Just a clear, honest assessment of your Substack delivered straight to your inbox.

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You're publishing. But is it working?

You're showing up. Writing posts. Trying to grow.

But something feels off and you can't quite name it. Maybe your subscriber numbers aren't moving. Maybe you look at your About page and cringe a little. Maybe you just have a nagging feeling that your Substack doesn't fully represent what you do, or who you are.

You don't need a strategy overhaul. You just need someone to look at it properly and tell you the truth.

That's exactly what this is.

Andi Bitay, Substack expert, Substack strategy creator economy content strategist for female entrepreneurs
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What the Audit covers

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I read your Substack the way a curious, experienced stranger would, and then I tell you what I see.

I look at your overall positioning and whether it's clear who you're for and why they should stay.

I review your About page, your Substack description, your welcome email, your visual identity, and how your content shows up as a whole.

I note what's working, what's creating friction, and what small changes would make your Substack more memorable, more cohesive, and more you.

You receive a detailed PDF report with specific, actionable observations — not vague encouragement, not a generic checklist.

Bonus: Post-audit email support — once you've had time to read through your audit, you can reply with any follow-up questions. I've got you.

Your difference isn’t what you do.
It’s how clearly people can see it.

Karen Gordon - Couples Therapist, Writer

“Andi’s audit was worth every cent. She gave me a clear, comprehensive assessment of my Substack—pointing out things I couldn’t see because I was too close to my own work. This is exactly the kind of feedback I needed but could never have given myself.”

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Kate Watson-Smyth - Writer on interior design

“I found myself nodding in agreement right from the first line of the report. Everything Andi suggested made complete sense and I immediately implemented several of her ideas and am working on others with a more long term view.”

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Why start with an audit?

I've been doing content and social media consulting for 15 years. Big companies, small brands, solopreneurs — you name it.

And I always start the same way: looking at what's actually there.

You know what you meant to say. You know the backstory. The context. The intention behind every word.

But your readers? They don't.

They see what's in front of them. And they decide in seconds.

That's the tricky part about your own stuff — you're too close to it. You can't see what's unclear, what's missing, or what's quietly working against you.

I can.

This isn't some big, complicated strategy overhaul. It's just... clarity. A clear picture of where you are right now, so you can actually do something about it.

The first step toward making your Substack work harder, without you having to guess what's broken.

Kristen Warms - Writer, Herbalist, Consultant

“One reflection in particular was a complete unlock for me. It helped me release months of pressure to force something that wasn’t truly aligned, and instead, reconnect with what genuinely lights me up. That clarity brought such relief and a renewed sense of direction.”

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Anar Joshi - Founder of LOTA

“Andi's insights were game changing for me, not just in creating the plan, but for helping me fundamentally reframe how to think about and invest in the channel. Her comments were thoughtful, thorough, and sharp - and came at the time when I needed the support the most. 11/10 recommend.”

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How It Works

1. Pay & book Click the link, pay, done. You'll get a confirmation email within 24 hours.

2. Fill out the questionnaire After payment, you'll receive a short questionnaire about your Substack and what feels unclear. This helps me focus on what matters most to you.

3. Get your audit Within 7 business days, your written analysis lands in your inbox.

Bonus: One follow-up email if you have questions after reading.

Investment: $250

I want this

Joe Masilotti - Owner, Founder of a consulting and development business

“Andi provided the single most succinct, clear, and actionable document I've ever read in my professional career. I now have a clear step-by-step approach for rebranding my Substack to expand my potential audience. I finally have clarity on how to expand my brand without watering it down. I'd tried for months to figure out how this could work with no luck!”

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Anna Drabik - Co-Founder: Masters in Relationship, Writer: Substack Project Love

“Andi helped me clarify my positioning from something quite broad to something much more niche. Her insights went deep; she thought through every element of my Substack, from the way my bio shows up, to headline language, and my notes. It gave me the guidance to implement strategic, thoughtful advice that I'm returning back to as my Substack grows.”

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Michelle Breana - Sacred Mirror, Spiritual Architect + Creator of A Healing Dose

“The audit helped to affirm a feeling I had, but didn't quite know how to put into words. Andi held up a mirror for me, a very honest one, and it forced me to meet the exact truth I'd been hiding from, which was that I was hiding from myself. The questions she proposed allowed me to go deeper into the soul of my brand, so I can ensure that this work reaches those who could benefit from it most.”

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Want more than a mirror?

If you already know you need hands-on help, check out:

Bloom Your Substack — 4-week intensive to refresh your Substack with me

1:1 Clarity Call — 60 minutes. One focused conversation. Real momentum.